How To Set Up A Great Instagram Profile

What is the first thing people see when they visit your IG? Your avatar and bio. Your Instagram bio is a major part of your Instagram account and the reason is simple: it’s the first thing people get to see when they search for you on the ‘Gram. It’s that part of the ‘Gram that describes you and gives your customers the first reason to click the follow button.  Now, how do you create a good first impression with your bio?

I’m going to be sharing with you some tips on how to create a good impression with your Instagram bio.

Have a smashing profile picture:

Putting up a good profile picture is easier said than done. Your profile picture should be easily identified by your audience or customers. A lot of brands also make the mistake of putting up blurry and pixelated images which do not represent the image of their brand well. The best trick is to use an image that represents your brand well. It is advisable as a brand that you use a logo that people can easily identify with; this will help you stay visible. Make sure your profile picture is also high quality and will look good on any device. It will also be a good idea to have your profile picture uniform across all your social media platforms. As the saying goes, a picture speaks a thousand words.

Have a username that is easy to spell and identify

Make your username easily identifiable. Let it be the name of your brand or company so when anyone is searching for your company, your profile pops up. Don’t use a name people don’t know. You don’t want to get your audience or customers confused.

Put hashtags in your bio

With Instagram’s ‘Hashtag in bio’ feature, you can add hashtags and links to your bio. With related hashtags, you are easily accessible and your profile can appear on hashtag searches easily. It is also a good idea to add relevant keywords to your profile. With this, you’re setting a clear expectation for people as to what kind of content they can find on your account. If your brand has multiple Instagram handles for various parts of your business, you can also include a link to your other handles in your bio instead of making your audience search for them. This also makes it easier for people to find your official handles if all your accounts aren’t verified yet. One other major thing to do is to add the address of the functioning website of your brand in your bio; this allows people to know more about your brand.

Switch to a business account

It is important to use an Instagram business account; it helps you get access to insights, analytics, and be able to make data-driven decisions that will benefit your brand or company. The business account also offers two perks for your Instagram bio: choosing a Business category that represents your brand and adding contact information. You can modify your Instagram business category if you want to add a little bit more specificity to your bio. Another major thing to do is to add additional contact information so that your clients and customers can reach you through any of Instagram’s three basic option: email, phone number, and address.

Sprinkle some personality and creativity

After you’ve done all these, the icing on the cake would be for you to add some personality to your bio. Be creative! You could use a favorite quote your company runs with or come up with a funny line that represents your brand well. In doing this emojis are your best friends. You can use them to space out the text when you write your bio paragraph, make sure you get creative.

As important as your Instagram content and captions are, in most cases they are not the first thing people see and they are basically not the first impression you make on the platform — your bio is! With the limited time, you have to make a first impression, use these tips well to create an attractive Instagram bio and see your followers increase.

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The Internet Never Forgets: The Matchmakers reveal how not to be a victim of the Bad and Ugly Side of the Net

Just because we couldn’t get over the awesome time we spent at the Son City Summer Camp previously, we went back (like bang da da dang?) for the concluding part of our discussion on Social Media and its Good, Bad and Ugly sides. As good as the first session went, this went even better; The kids were excited to see us once more and after a few high fives and fist bumps, we cued the eerie music, dimmed the lights and got right to it!

summer camp

You should have seen their faces! …just kidding! 😉

 

We kicked off once more with a few interesting facts about teens and social media usage. We chatted with them about the bad and ugly sides of Social Media and how to be on guard and use it well. We touched on how the internet never forgets and how receipts can be brought forward when you least expect and as a result, you need to watch what you post. We dazzled with a few fun terms towards the end of the presentation! It was a day to remember, it was interactive and fun all through and the dynamic duo – Dorcas and Olalekan represented the team once more.

 

We said our goodbyes, happy we had been able to impress positively on these young minds.

 

Check out more pictures below and you can also click on our Slideshare (Link) to see our presentation.

sumer camp 29 sumer camp 30 sumer camp 40

 

 

Hiring Hacks For Startup CEOs In The Digital Age

As a startup, one of the most tasking and demanding problems faced is usually assembling a team of people that can do the job well. However, finding the right people is often the most challenging part which is why a lot of founders and CEOs end up recruiting themselves. Think this is unusual? Let’s shock you; Mark Zuckerberg and the founders of Google, Larry Page and Sergey Brin have been personally reviewing potential candidates for years.

Now, here are some tips on how you can do the same and get optimal results.

Be Realistic with your Expectations

Truth is, one of the most common characteristics of almost every startup is that it’s constantly growing and changing. You, therefore, don’t necessarily need to get people with all the experience in the world, rather look out for intelligent people who exhibit strong potential for growth and can learn fast.

Make Use of Your Social Media

The social media era is currently influencing the recruitment process as many companies have taken to social media to recruit their staff. Yes! You can take to Twitter, Linkedin and other social platforms to check out potential recruits for your startup company. This can also be an avenue for you to run a background check on potential recruits based on their social interactions.

Don’t overlook the niche networks

Sure almost everyone is on Facebook, LinkedIn and Twitter these days; however, you can find specific candidates by carefully perusing niche networks and forums. For example, developers share knowledge on Techpoint and StackOverflow. Marketers bounce ideas off each other on Nairaland and other forums. Your next great leader may have just provided a thought-provoking answer on Quora or other platforms.

Think of Your Employees As Your Partners

Since startups depend so much on the quality of their employees, they should be treated like partners. There are two benefits of this approach: you will attract talents who are ready to take on responsibility and work hard.

Take Your Time When Hiring, Not When Firing

Although it may seem like you should give your employees more time to adapt, it is only right that you know when to draw the line in business and cut ties as soon as you realize things aren’t working out.

Conclusion
We hope these tips help you to make the most out of your recruiting process. Good luck!

8 Powerful Tips For Creating Dope Digital Marketing Headlines

What makes headlines special? Is there really a “How-To” or a magical mix to go about creating the perfect header? Headlines are very important because they depict the nature of the article; if you want some good clicks then your headline better be good too!

According to a study done by Copyblogger, “For every 10 persons who read your headline only two will actually click through to read more.” Those numbers are low.

If headlines are that important, how do you create effective digital marketing headlines that get people to click over to your site, read your content, or buy what you are selling? There’s a lot that goes into crafting the perfect headline and because marketers and business owners are always trying to increase web traffic, a lot of studies have been done on what drives someone to click that header.

Let’s dive into some of the top tips for creating headlines that generate clicks and conversions.

1. Leave clickbait at the door.

If there’s one thing that you need to do in your topic headline to establish authority and credibility, it is to never, ever lie. Don’t try to increase drama about your post by exaggerating in your headline or creating something fake just to get clicks. Sure, maybe you’ll get a click, but you’ll also get an immediate exit, no return, and possibly a bad reputation. Ensure that whatever you say in your header is 100% true.

2.The Principle of KISS

The principle of KISS works perfectly when creating headlines: Keep It Simple and Short. Your headline is not the time to tell stories using fluff. Storytelling definitely works when creating professional emails, blog post introductions, and “Thank You” cards, but not in your digital marketing blog header. Studies shows that headers with 8 words perform 21% better than others.

You don’t want to bore your guests with a bunch of fancy words in your headline just because you think it sounds better. Your headline should state exactly what a reader is going to get out of your blog post in as few words as possible. Make it very simple, short and precise.

3. The Numerical system is your best bet

People love a good list. If you’re creating a list of things or ways to do something, include the number of items in your headline.

While top 10s are still immensely popular, headlines with odd numbers perform better than those with even numbers. The next time you’re trying to decide how many items to include in your list, consider capping it off at an odd number, place the number into your headline, and watch to see if your reach increases.

4. Negative posts perform better.

Including words like “never” and “worst” in your headline tend to appeal to readers. Negative words bring out the curiosity in your readers. They want to know what the worst things in your industry are or what they should never ever do. It channels their inner drive and brings more clicks for you.

Keep this in mind when creating your headlines: instead of talking about “How to” do something, perhaps you want to go over “How not to” do that thing.

According to research, headlines with these types of words performed 59% better than those with positive words; there is no harm in trying.

5. Use power words.

Power words are adjectives that give your headlines some serious allure and energy. These are words like ‘ultimate’, ‘essential’, ‘powerful’, ‘actionable’, ‘wild’, ‘quality’, or ‘proven’. Instead of saying “3 Ways to Do X,” let your headline read “3 Powerful Ways to Do X.” It might seem a minute change, but it can completely change the way your headline is read. It gives your header a stronger edge and makes it much more compelling, earning that click-through to your blog post.

6. Create a guide.

In the world of blogging and information, people love guides and how-tos because it creates a spark of intrigue in them. For example, “The Ultimate Guide to…” or “The Step-by-Step Guide to…” and words like “DIY” or “Beginner’s Guide.”

The age of information is strong, and people love the idea of learning how to do something completely, from start to finish. Especially for free in an online article or blog post.

7. Your headline should be able to stand alone.

Think about it this way: where are you sharing this blog post? Likely on social media and in emails, and at least initially, all your readers are going to get a taste of is your headline. Without the post accompanying it, does your headline make sense? Or do readers have absolutely no idea what the context is?

If it’s impossible to tell what your headline is trying to convey without having the rest of the content on the same page, it’s not a good headline. And it’s definitely not going to entice anyone to click through to see what it is you are talking about.

8. Don’t ask questions

Questions in headlines can be tricky. The reality is, some work and some don’t. Although many people think that posing any type of question in their headline makes people think and wonder how the post can answer that question, some of these headlines can be ineffective.

In conclusion, your headline is an incredibly important part of your inbound marketing strategy. It’s what gets people to your website, reading your content, clicking around to learn more about your business, and ultimately becoming a customer.

GDPR AND ITS IMPLICATION FOR BRANDS

Seen a lot of applications or web services telling you that they have recently reviewed their Terms of services lately and wondering what it is about? This article is here to answer and explain all about What GDPR is, who it applies to, and its implications for business and its end users.

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What is GDPR?

The European Union (EU) General Data Protection Regulation (GDPR) (EU) 2016/679) is a law that focuses clinically on regulating and addressing the collection, usage, storage, processing and transfer of the personal data of European Union citizens. It replaces the EU Data Protection Directive (95/46/EC) of the year 1995.

Basically, GDPR tries to give Europeans back control of their data and also assert digital sovereignty.

 

Who does it apply to?

This regulation applies to all European Union member states and any Body or entity that deals with the transfers of personal data outside of the European Union. That is to say, if the nature of your company’s business is for the collection of personal data from European Union citizens, GDPR applies to you.

What are the business implications of GDPR

Truth is, this new data protection regulation puts the consumer in the pilot’s seat, and the onus of complying with this regulation falls upon the businesses and organizations.

There are grave penalties for companies and organizations who decide to be non-complaint with GDPR, with fines of 4% of annual global revenue or 20 million Euros (whichever is greater) from the business or organization.

Majority view the GDPR as just a tech problem, this assumption is flawed; as GDPR has a broader all-encompassing implications for the whole company, business or organization, which includes the way companies handle marketing and sales activities.

What is the impact of GDPR on customers?

The most evident and immediate impact is coming in the Terms of Service and other caveats/ warnings for companies. The GDPR’s idea of consent requires a lot more than previous regulations, which means companies will be asking permission to collect your data a lot more often as opposed to obtaining it arbitrarily without consent. In concrete terms, that means a lot more “click to proceed” boxes, although the transparency requirements mean the text inside may be a little clearer than the tiny-worded lump of texts you’re used to.

Companies will also be introducing the opportunity to download all the data they have extracted from you. This service would be rolled out today worldwide by all companies.

That helps in two ways: it lets you check what companies are collecting, and it could help unwind platform dominance by letting you transfer data between networks.

The conditions for obtaining consent are now stricter and more rigid under GDPR, as the individual must also have the right to withdraw the consent given at any time

All of this means that companies would have to prove that the individual agreed to a certain action, to receive a newsletter for instance. It is not allowed to assume or add a disclaimer, and providing an opt-out option is not enough.

What are your thoughts on this? Is the involvement of GDPR a great and welcome initiative?

Would this bring a downturn for Marketers?

5 MUST DO FOR SME BUSINESS OWNERS GOING ONLINE

Congratulations on deciding to take your business online! Even though it’s is not as rosy or simple as people make it seem, it does come with its rewards.

Much has been said about launching your business online. To some, it may sound too complicated or risky. However, there are many good reasons to begin running your business online.

When it comes to building business profiles, we at Interactive CT recommend these 5 steps to SMEs as they start their journey online.

  1. Outline your marketing goals.
  2. Get to know your audience.
  3. Create a social media calendar.
  4. Be responsive.
  5. Monitor and evaluate to record progress.

 

We listed the above to save you time. Read ahead for more details on understanding these steps.

  1. Outline your marketing goals: This sounds self-explanatory. The essence of outlining your marketing goals is to ensure that you define what you are looking for to achieve your business while going online.

Your marketing goals could be to increase sales, increase your number of social followings, or to drive awareness and further increase brand visibility. Whatever the marketing goals are, they should be outlined clearly.

 

  1. Get to know your Audience: It would be waste of time to market cold water in Russia, or sell ice in Antarctica (unless you are Jay-Z, the hustler).

It is important to carry out personal research on your audience: what they are interested in; how they spend etc. One way to learn about your audience is by carving out a demographic segmentation, filtering your audience based on sex, location, religion, tribe, interest, age etc.

 

  1. Create a social media calendar: This isn’t your regular type of calendar. This is a social media weekly or bi-monthly calendar that guides you on what to post, when to post and how to post. The essence of this is to ensure that you are consistent with your post, as consistency in posting drives more engagement. You don’t want to be that person who posts today and forgets to come online to post till a month after. The social calendar is a timeline that serves as a form of self-checks and balances. Depending on what you sell, you could decide to celebrate a female customer every Wednesday. Also, you can decide to choose Mondays for sharing motivational posts with your online community.

 

  1. Be Responsive: This is one mistake many SMEs make. They get too busy trying to post and forget to respond to comments or Direct Messages (DM). Oft times, these comments or DMs are business prospects and enquiries from customers or potential customers. Unavailability makes the customer feel neglected and portrays a bad image of the company. The internet allows you to answer questions, give sales webinars, and solve customer problems—all without taking any of your time.

 

  1. Monitor and evaluate: The purpose of this is to allow you able to properly take notes and also record progress or ensure where to buckle better. When you monitor the progress of your page, it allows you to know if you are to focus more on your tactic or adopt a better strategy.

 

Best of luck in your launch online. Feel free to send us a message if you need help.

 

Written and composed by Interactive Communications Teams © 2018

Can Facebook Secure Your Information?

Facebook has been engulfed in a legal battle as a result of the Cambridge Analytica scandal. The scandal emanated from the time Facebook allowed Aleksandr Kogan to integrate his personality quiz app with the social media platform.

It all started in 2013 when Facebook, in a bid to open its platform and offer users a more exciting experience, allowed 3rd-party app developers to integrate their apps with Facebook’s architecture. This new access to personal details of Facebook users led to Aleksandr Kogan integrating his personality quiz app with the Facebook app.

 This event would later come back to hunt Facebook as it seemed Kogan had other motives than just predicting human behavior through social media.
Realizing the potential risk that giving 3rd-party app developers access to confidential information without providing consent came with, Facebook announced that same year that they were changing the entire platform to drastically limit the way apps could access user data. What this meant was that apps like Kogan’s app could no longer ask for data about a user’s friends unless those friends also authorized the app.
It wasn’t until 2015 that it was uncovered by a journalist at the Guardian UK that Kogan had shared personal details of over 80 million Facebook users with Cambridge Analytica through his app. This is an outright breach of Facebook’s policies as developers aren’t allowed to share data without people’s consent. This led to a ban of Kogan’s app from Facebook. Facebook demanded that Kogan and Cambridge Analytica formally certify that they had deleted all improperly acquired data. Although they provided these certifications, it turned out that the data was never deleted, and Facebook never bothered to investigate.
All of this might have been swept under the radar but for the unexpected victory of Donald Trump over Hillary Clinton in America’s 2015 election. Following the disappointing American election of 2016, Americans have been searching for answers to understand how and why Trump won the election; from claims that Russia interfered in the elections to claims that Trump’s campaign team might have colluded with Russian government officials.
It is this search for answers that has landed Facebook in hot waters. The social media company has found itself in a legal battle for breach of contract and trust as it was found out that Cambridge might have used data obtained Kogan personality quiz app to help influence the outcome of the US election which brought Trump to power.
Facebook has been grilled by the American Congress and while it denies any wrongdoings, they have placed the blame squarely on Cambridge Analytica for misusing the data received through Kogan’s App. Cambridge Analytica has unleashed a counterattack against such claims that it misused the Facebook data, stating that they are a victim of misunderstanding and inaccurate reporting. Kogan himself also claims that Facebook has realized, “It was convenient to point the finger at a single entity”, when in fact the social media giant knew that its data was being misused on such a grand scale.
This mess has led to a lot of people questioning the ability of Facebook to protect their data, thereby leading to a Delete Facebook campaign. Notable names like Brian Acton, the co-founder of WhatsApp, and Elon Musk, the billionaire entrepreneur, were reported to have deleted their personal and company Facebook pages respectively (no jokes).

     In the aftermath of this scandal, Facebook has taken steps to stop 3rd-party data for targeting by disabling ‘Partner Categories’, a form of advertising targeting which allowed prominent third-party data aggregators like Experian and Acxiom to provide clients with offline data like purchasing activity to inform ad targeting. They also plan to introduce an Un-send Message feature for Facebook Messenger after people realized Facebook was deleting Zuckerberg’s messages.
Taking their actions further, Facebook has finally banned Cambridge Analytica and Trump’s campaign operations team from using Facebook.
The waters have been quite muddy for Facebook since this scandal broke out and it appears they are making genuine efforts to ensure that they regain public trust.

However, you can’t help but wonder if this is too little, too late, and if we are witnessing the beginning of the end of the era of the biggest social media platform that is Facebook.