… From Facebook!!!

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Fun fact:  Facebook bought Instagram in 2012 and Whatsapp in 2014… and it seems like this union is one that we would be reminded of more, very soon.

Until recently, Facebook has allowed both apps to run separately on their own names, but it seems Facebook is tired of being the underground sugar daddy and wants both apps to bear the last name, Facebook. Once the change of name process is completed, Instagram and Whatsapp will now be known as Instagram from Facebook and Whatsapp from Facebook respectively. This change of name will take effect on Google Play and App Store and will most likely be used on screen when the app is launched for use.

According to a statement released by Facebook, it said that the reason for renaming both apps is because they make what products and services are part of Facebook very clear. The name change comes on the heels of the announcement by Facebook early in the year on the step to merge Instagram, Whatsapp, and Messenger by the end of 2019 or early 2020 in order to create the best messaging experience for users.

In explaining the reasons for their actions, Facebook has said that the decision is part of their moves to make their platform more privacy-focused and give users a choice to reach their friends from whichever app they prefer with an additional input of end-to-end encryption. Zuckerberg mentioned that all of their actions, both present and subsequently, are in a bid to keep users hooked into the different Facebook apps rather than seek solace in the competition.

In a series of events that have seen the founders of both Instagram and Whatsapp resign from their companies in the past months, complaints of Zuckerberg’s increased grip on the apps despite the agreement to operate autonomously continue to come up. It is believed that Zuckerberg wants to make Instagram and Whatsapp more like Facebook despite their deep-rooted differences, especially as it borders on privacy. 

These deep-rooted differences such as end-to-end encryption, anonymity and the ability to be accessed only by choice is what makes users favor Instagram and Whatsapp over Facebook. In recent times, young people especially teenagers have turned away from the use of Facebook to Instagram and Whatsapp because they consider it more trendy. The fact that Zuckerberg now insists on reminding this same set of users that all along, they were using a product of Facebook is a move that might backfire.

On the other hand, the move to rename some of their popular apps might end up generating more appeal and positive public perception for Facebook. With any luck, Facebook might move from being known as the app that violates users’ privacy and is constantly in data mismanagement scandals to the company that creates trendy and privacy-respected platforms for users.

 

For a social media giant like Facebook, a name change is never simple and they would most probably have to deal with the mechanics behind the change, its effects on their bottom line and public perception, especially after the results of a recent poll conducted on Twitter showed that 71% of users stated a change of name was absolutely not needed.

 

Do you think a name change was necessary?

Instagram Like Count Ban

What is an Instagram post without the like count? This is a question that lots of users on the platform have been asking since the like count ban was announced. A lot of users depend on likes as a tool to measure how well a post is doing and the popularity of the owner of the profile. Although individuals will be able to see the number of likes their post is getting, this information will not be available to their audience. The update is currently being tested in Australia, Brazil, Canada, Ireland, Italy, Japan and New Zealand while Canada has just finished its own trial.

 

The platform stated the reason for the like count ban is to manage the pressure of social media on mental health as some users are negatively affected by the amount of engagement on their post especially the number of likes compared to the engagement of some other users. Also, the platform claims it wants to get people to focus more on the content (photos and videos) shared, not how many likes they get. 

 

 There has been a lot of opinions on the subject matter, while some are in support, others are against it.  However, the biggest concern is for the Instagram Influencers who have used audience engagement especially likes as a point of reference when trying to determine and reach

and how great a post is doing. They also use it to determine the kind of content their audience is interested in. In the same vein, brands looking to collaborate also use this information to determine which influencer would be perfect to promote their brands.

 

With the new development, influencers would have to include core insights of their page on their portfolio and send them to brands or make an actual post about their page insights on their feed so their audience can see their engagement and how well their page is doing. Another side effect of the like count ban is that comments will become the new likes. Comments will become a critical medium for individuals to measure engagement thereby still putting mental stress on users.

 

Looking at it in retrospect, the likes ban is an avenue for Instagram to make more money from paid advertising. In a recent March 2019 article titled, ‘22+ Instagram stats marketers should not ignore this year’ HootSuite revealed that there are about 25 million business accounts present on Instagram and that out of this number, only about 2 million advertise their services and products on the platform. In present times, very few users engage with an ad that has little likes or even pay attention to whatever product and service the ad is about especially since SMEs can’t afford to put a huge amount of money on advertising. Small business owners and startups would rather spend more on influencers who can put in reviews and have the attention of a large number of followers than invest in paid advertising.

 

However, in a situation where the like count is banned,  users will be more willing to see what the product is about and possibly engage instead of watching out for approval in the form of likes. Increased engagement on ads irrespective of likes will lead to more advertising from businesses and in turn, more revenue for Instagram.

 

The issue now is that if Instagram is doing this for the money, then they are shooting themselves in the foot by banning likes as it as an integral part of their social media platform. It is what makes users come back over and over… the dopamine rush that goes through the body as you see your post being liked over and over, is what makes Instagram, Instagram. 

 

Max Emerson, an LA-based writer, and director with over 1 million followers said, ‘Instagram removing their most tantalizing feature would be like a casino removing the flashing lights, high oxygen saturation, and jackpot announcements.’ 

 

‘To remove likes or not to remove?’ That is the question Instagram has to answer while the rest of us await the imminent life-changing update.

 

How To Set Up A Great Instagram Profile

What is the first thing people see when they visit your IG? Your avatar and bio. Your Instagram bio is a major part of your Instagram account and the reason is simple: it’s the first thing people get to see when they search for you on the ‘Gram. It’s that part of the ‘Gram that describes you and gives your customers the first reason to click the follow button.  Now, how do you create a good first impression with your bio?

I’m going to be sharing with you some tips on how to create a good impression with your Instagram bio.

Have a smashing profile picture:

Putting up a good profile picture is easier said than done. Your profile picture should be easily identified by your audience or customers. A lot of brands also make the mistake of putting up blurry and pixelated images which do not represent the image of their brand well. The best trick is to use an image that represents your brand well. It is advisable as a brand that you use a logo that people can easily identify with; this will help you stay visible. Make sure your profile picture is also high quality and will look good on any device. It will also be a good idea to have your profile picture uniform across all your social media platforms. As the saying goes, a picture speaks a thousand words.

Have a username that is easy to spell and identify

Make your username easily identifiable. Let it be the name of your brand or company so when anyone is searching for your company, your profile pops up. Don’t use a name people don’t know. You don’t want to get your audience or customers confused.

Put hashtags in your bio

With Instagram’s ‘Hashtag in bio’ feature, you can add hashtags and links to your bio. With related hashtags, you are easily accessible and your profile can appear on hashtag searches easily. It is also a good idea to add relevant keywords to your profile. With this, you’re setting a clear expectation for people as to what kind of content they can find on your account. If your brand has multiple Instagram handles for various parts of your business, you can also include a link to your other handles in your bio instead of making your audience search for them. This also makes it easier for people to find your official handles if all your accounts aren’t verified yet. One other major thing to do is to add the address of the functioning website of your brand in your bio; this allows people to know more about your brand.

Switch to a business account

It is important to use an Instagram business account; it helps you get access to insights, analytics, and be able to make data-driven decisions that will benefit your brand or company. The business account also offers two perks for your Instagram bio: choosing a Business category that represents your brand and adding contact information. You can modify your Instagram business category if you want to add a little bit more specificity to your bio. Another major thing to do is to add additional contact information so that your clients and customers can reach you through any of Instagram’s three basic option: email, phone number, and address.

Sprinkle some personality and creativity

After you’ve done all these, the icing on the cake would be for you to add some personality to your bio. Be creative! You could use a favorite quote your company runs with or come up with a funny line that represents your brand well. In doing this emojis are your best friends. You can use them to space out the text when you write your bio paragraph, make sure you get creative.

As important as your Instagram content and captions are, in most cases they are not the first thing people see and they are basically not the first impression you make on the platform — your bio is! With the limited time, you have to make a first impression, use these tips well to create an attractive Instagram bio and see your followers increase.

Scanned?

The Internet Never Forgets: The Matchmakers reveal how not to be a victim of the Bad and Ugly Side of the Net

Just because we couldn’t get over the awesome time we spent at the Son City Summer Camp previously, we went back (like bang da da dang?) for the concluding part of our discussion on Social Media and its Good, Bad and Ugly sides. As good as the first session went, this went even better; The kids were excited to see us once more and after a few high fives and fist bumps, we cued the eerie music, dimmed the lights and got right to it!

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You should have seen their faces! …just kidding! 😉

 

We kicked off once more with a few interesting facts about teens and social media usage. We chatted with them about the bad and ugly sides of Social Media and how to be on guard and use it well. We touched on how the internet never forgets and how receipts can be brought forward when you least expect and as a result, you need to watch what you post. We dazzled with a few fun terms towards the end of the presentation! It was a day to remember, it was interactive and fun all through and the dynamic duo – Dorcas and Olalekan represented the team once more.

 

We said our goodbyes, happy we had been able to impress positively on these young minds.

 

Check out more pictures below and you can also click on our Slideshare (Link) to see our presentation.

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Social media, the good, the bad and the ugly: The MatchMakers Storms Son City Summer Camp In Style!

Social Media has become a huge part of the social lives of kids and teens and of course, like everything it has it’s good, bad and ugly side. We were at the Son City Summer Camp to have a fun discussion with the kids and educate them about Social Media and all its sides.

You could tell we were extremely excited to be given this opportunity to share and impress upon these young minds the different sides of social media. Guess that’s why we didn’t want to scare them right from the get-go and kicked off the presentation with the good side of Social media.

You know, now that we think about it, maybe we should have asked them if they wanted the good side, the bad side or the ugly side of social media first…

Nah! We were the adults and we knew best.

The good side it was!

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Our outstanding Matchmakers Olalekan and Dorcas were there to represent the team. It was a fun, engaging and interactive session which we and the kids completely enjoyed, and we are looking forward to the next session next week where we will touch on the other sides of social media.

See more pictures below and you can also click on our Slideshare (link) to see our presentation.

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Google adproducts rebrands; Launches new marketing platforms

In typical Google fashion, Google has decided to simplify its products and recently announced it is rebranding its advertising offering by replacing Google Adwords with Google Ads, while DoubleClick and Google Analytics 360 Suite will be unified into a new service called Google Marketing Platform.

According to Sridhar Ramaswamy, Google’s SVP of ads, the rebrand is based on several years of “consistent feedback” from advertisers and publishers and would help simplify the usage of its advertising tools such that it can be easily understood by all while still providing support for services.
So what does this mean for advertisers? Not much, according to Google. Fees wouldn’t be affected, and no services will disappear. So, don’t get discouraged it takes a little while to get used to the new redesigned interfaces.

Hiring Hacks For Startup CEOs In The Digital Age

As a startup, one of the most tasking and demanding problems faced is usually assembling a team of people that can do the job well. However, finding the right people is often the most challenging part which is why a lot of founders and CEOs end up recruiting themselves. Think this is unusual? Let’s shock you; Mark Zuckerberg and the founders of Google, Larry Page and Sergey Brin have been personally reviewing potential candidates for years.

Now, here are some tips on how you can do the same and get optimal results.

Be Realistic with your Expectations

Truth is, one of the most common characteristics of almost every startup is that it’s constantly growing and changing. You, therefore, don’t necessarily need to get people with all the experience in the world, rather look out for intelligent people who exhibit strong potential for growth and can learn fast.

Make Use of Your Social Media

The social media era is currently influencing the recruitment process as many companies have taken to social media to recruit their staff. Yes! You can take to Twitter, Linkedin and other social platforms to check out potential recruits for your startup company. This can also be an avenue for you to run a background check on potential recruits based on their social interactions.

Don’t overlook the niche networks

Sure almost everyone is on Facebook, LinkedIn and Twitter these days; however, you can find specific candidates by carefully perusing niche networks and forums. For example, developers share knowledge on Techpoint and StackOverflow. Marketers bounce ideas off each other on Nairaland and other forums. Your next great leader may have just provided a thought-provoking answer on Quora or other platforms.

Think of Your Employees As Your Partners

Since startups depend so much on the quality of their employees, they should be treated like partners. There are two benefits of this approach: you will attract talents who are ready to take on responsibility and work hard.

Take Your Time When Hiring, Not When Firing

Although it may seem like you should give your employees more time to adapt, it is only right that you know when to draw the line in business and cut ties as soon as you realize things aren’t working out.

Conclusion
We hope these tips help you to make the most out of your recruiting process. Good luck!