How To Set Up A Great Instagram Profile

What is the first thing people see when they visit your IG? Your avatar and bio. Your Instagram bio is a major part of your Instagram account and the reason is simple: it’s the first thing people get to see when they search for you on the ‘Gram. It’s that part of the ‘Gram that describes you and gives your customers the first reason to click the follow button.  Now, how do you create a good first impression with your bio?

I’m going to be sharing with you some tips on how to create a good impression with your Instagram bio.

Have a smashing profile picture:

Putting up a good profile picture is easier said than done. Your profile picture should be easily identified by your audience or customers. A lot of brands also make the mistake of putting up blurry and pixelated images which do not represent the image of their brand well. The best trick is to use an image that represents your brand well. It is advisable as a brand that you use a logo that people can easily identify with; this will help you stay visible. Make sure your profile picture is also high quality and will look good on any device. It will also be a good idea to have your profile picture uniform across all your social media platforms. As the saying goes, a picture speaks a thousand words.

Have a username that is easy to spell and identify

Make your username easily identifiable. Let it be the name of your brand or company so when anyone is searching for your company, your profile pops up. Don’t use a name people don’t know. You don’t want to get your audience or customers confused.

Put hashtags in your bio

With Instagram’s ‘Hashtag in bio’ feature, you can add hashtags and links to your bio. With related hashtags, you are easily accessible and your profile can appear on hashtag searches easily. It is also a good idea to add relevant keywords to your profile. With this, you’re setting a clear expectation for people as to what kind of content they can find on your account. If your brand has multiple Instagram handles for various parts of your business, you can also include a link to your other handles in your bio instead of making your audience search for them. This also makes it easier for people to find your official handles if all your accounts aren’t verified yet. One other major thing to do is to add the address of the functioning website of your brand in your bio; this allows people to know more about your brand.

Switch to a business account

It is important to use an Instagram business account; it helps you get access to insights, analytics, and be able to make data-driven decisions that will benefit your brand or company. The business account also offers two perks for your Instagram bio: choosing a Business category that represents your brand and adding contact information. You can modify your Instagram business category if you want to add a little bit more specificity to your bio. Another major thing to do is to add additional contact information so that your clients and customers can reach you through any of Instagram’s three basic option: email, phone number, and address.

Sprinkle some personality and creativity

After you’ve done all these, the icing on the cake would be for you to add some personality to your bio. Be creative! You could use a favorite quote your company runs with or come up with a funny line that represents your brand well. In doing this emojis are your best friends. You can use them to space out the text when you write your bio paragraph, make sure you get creative.

As important as your Instagram content and captions are, in most cases they are not the first thing people see and they are basically not the first impression you make on the platform — your bio is! With the limited time, you have to make a first impression, use these tips well to create an attractive Instagram bio and see your followers increase.

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The Internet Never Forgets: The Matchmakers reveal how not to be a victim of the Bad and Ugly Side of the Net

Just because we couldn’t get over the awesome time we spent at the Son City Summer Camp previously, we went back (like bang da da dang?) for the concluding part of our discussion on Social Media and its Good, Bad and Ugly sides. As good as the first session went, this went even better; The kids were excited to see us once more and after a few high fives and fist bumps, we cued the eerie music, dimmed the lights and got right to it!

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You should have seen their faces! …just kidding! 😉

 

We kicked off once more with a few interesting facts about teens and social media usage. We chatted with them about the bad and ugly sides of Social Media and how to be on guard and use it well. We touched on how the internet never forgets and how receipts can be brought forward when you least expect and as a result, you need to watch what you post. We dazzled with a few fun terms towards the end of the presentation! It was a day to remember, it was interactive and fun all through and the dynamic duo – Dorcas and Olalekan represented the team once more.

 

We said our goodbyes, happy we had been able to impress positively on these young minds.

 

Check out more pictures below and you can also click on our Slideshare (Link) to see our presentation.

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Social media, the good, the bad and the ugly: The MatchMakers Storms Son City Summer Camp In Style!

Social Media has become a huge part of the social lives of kids and teens and of course, like everything it has it’s good, bad and ugly side. We were at the Son City Summer Camp to have a fun discussion with the kids and educate them about Social Media and all its sides.

You could tell we were extremely excited to be given this opportunity to share and impress upon these young minds the different sides of social media. Guess that’s why we didn’t want to scare them right from the get-go and kicked off the presentation with the good side of Social media.

You know, now that we think about it, maybe we should have asked them if they wanted the good side, the bad side or the ugly side of social media first…

Nah! We were the adults and we knew best.

The good side it was!

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Our outstanding Matchmakers Olalekan and Dorcas were there to represent the team. It was a fun, engaging and interactive session which we and the kids completely enjoyed, and we are looking forward to the next session next week where we will touch on the other sides of social media.

See more pictures below and you can also click on our Slideshare (link) to see our presentation.

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Google adproducts rebrands; Launches new marketing platforms

In typical Google fashion, Google has decided to simplify its products and recently announced it is rebranding its advertising offering by replacing Google Adwords with Google Ads, while DoubleClick and Google Analytics 360 Suite will be unified into a new service called Google Marketing Platform.

According to Sridhar Ramaswamy, Google’s SVP of ads, the rebrand is based on several years of “consistent feedback” from advertisers and publishers and would help simplify the usage of its advertising tools such that it can be easily understood by all while still providing support for services.
So what does this mean for advertisers? Not much, according to Google. Fees wouldn’t be affected, and no services will disappear. So, don’t get discouraged it takes a little while to get used to the new redesigned interfaces.

Hiring Hacks For Startup CEOs In The Digital Age

As a startup, one of the most tasking and demanding problems faced is usually assembling a team of people that can do the job well. However, finding the right people is often the most challenging part which is why a lot of founders and CEOs end up recruiting themselves. Think this is unusual? Let’s shock you; Mark Zuckerberg and the founders of Google, Larry Page and Sergey Brin have been personally reviewing potential candidates for years.

Now, here are some tips on how you can do the same and get optimal results.

Be Realistic with your Expectations

Truth is, one of the most common characteristics of almost every startup is that it’s constantly growing and changing. You, therefore, don’t necessarily need to get people with all the experience in the world, rather look out for intelligent people who exhibit strong potential for growth and can learn fast.

Make Use of Your Social Media

The social media era is currently influencing the recruitment process as many companies have taken to social media to recruit their staff. Yes! You can take to Twitter, Linkedin and other social platforms to check out potential recruits for your startup company. This can also be an avenue for you to run a background check on potential recruits based on their social interactions.

Don’t overlook the niche networks

Sure almost everyone is on Facebook, LinkedIn and Twitter these days; however, you can find specific candidates by carefully perusing niche networks and forums. For example, developers share knowledge on Techpoint and StackOverflow. Marketers bounce ideas off each other on Nairaland and other forums. Your next great leader may have just provided a thought-provoking answer on Quora or other platforms.

Think of Your Employees As Your Partners

Since startups depend so much on the quality of their employees, they should be treated like partners. There are two benefits of this approach: you will attract talents who are ready to take on responsibility and work hard.

Take Your Time When Hiring, Not When Firing

Although it may seem like you should give your employees more time to adapt, it is only right that you know when to draw the line in business and cut ties as soon as you realize things aren’t working out.

Conclusion
We hope these tips help you to make the most out of your recruiting process. Good luck!

8 Powerful Tips For Creating Dope Digital Marketing Headlines

What makes headlines special? Is there really a “How-To” or a magical mix to go about creating the perfect header? Headlines are very important because they depict the nature of the article; if you want some good clicks then your headline better be good too!

According to a study done by Copyblogger, “For every 10 persons who read your headline only two will actually click through to read more.” Those numbers are low.

If headlines are that important, how do you create effective digital marketing headlines that get people to click over to your site, read your content, or buy what you are selling? There’s a lot that goes into crafting the perfect headline and because marketers and business owners are always trying to increase web traffic, a lot of studies have been done on what drives someone to click that header.

Let’s dive into some of the top tips for creating headlines that generate clicks and conversions.

1. Leave clickbait at the door.

If there’s one thing that you need to do in your topic headline to establish authority and credibility, it is to never, ever lie. Don’t try to increase drama about your post by exaggerating in your headline or creating something fake just to get clicks. Sure, maybe you’ll get a click, but you’ll also get an immediate exit, no return, and possibly a bad reputation. Ensure that whatever you say in your header is 100% true.

2.The Principle of KISS

The principle of KISS works perfectly when creating headlines: Keep It Simple and Short. Your headline is not the time to tell stories using fluff. Storytelling definitely works when creating professional emails, blog post introductions, and “Thank You” cards, but not in your digital marketing blog header. Studies shows that headers with 8 words perform 21% better than others.

You don’t want to bore your guests with a bunch of fancy words in your headline just because you think it sounds better. Your headline should state exactly what a reader is going to get out of your blog post in as few words as possible. Make it very simple, short and precise.

3. The Numerical system is your best bet

People love a good list. If you’re creating a list of things or ways to do something, include the number of items in your headline.

While top 10s are still immensely popular, headlines with odd numbers perform better than those with even numbers. The next time you’re trying to decide how many items to include in your list, consider capping it off at an odd number, place the number into your headline, and watch to see if your reach increases.

4. Negative posts perform better.

Including words like “never” and “worst” in your headline tend to appeal to readers. Negative words bring out the curiosity in your readers. They want to know what the worst things in your industry are or what they should never ever do. It channels their inner drive and brings more clicks for you.

Keep this in mind when creating your headlines: instead of talking about “How to” do something, perhaps you want to go over “How not to” do that thing.

According to research, headlines with these types of words performed 59% better than those with positive words; there is no harm in trying.

5. Use power words.

Power words are adjectives that give your headlines some serious allure and energy. These are words like ‘ultimate’, ‘essential’, ‘powerful’, ‘actionable’, ‘wild’, ‘quality’, or ‘proven’. Instead of saying “3 Ways to Do X,” let your headline read “3 Powerful Ways to Do X.” It might seem a minute change, but it can completely change the way your headline is read. It gives your header a stronger edge and makes it much more compelling, earning that click-through to your blog post.

6. Create a guide.

In the world of blogging and information, people love guides and how-tos because it creates a spark of intrigue in them. For example, “The Ultimate Guide to…” or “The Step-by-Step Guide to…” and words like “DIY” or “Beginner’s Guide.”

The age of information is strong, and people love the idea of learning how to do something completely, from start to finish. Especially for free in an online article or blog post.

7. Your headline should be able to stand alone.

Think about it this way: where are you sharing this blog post? Likely on social media and in emails, and at least initially, all your readers are going to get a taste of is your headline. Without the post accompanying it, does your headline make sense? Or do readers have absolutely no idea what the context is?

If it’s impossible to tell what your headline is trying to convey without having the rest of the content on the same page, it’s not a good headline. And it’s definitely not going to entice anyone to click through to see what it is you are talking about.

8. Don’t ask questions

Questions in headlines can be tricky. The reality is, some work and some don’t. Although many people think that posing any type of question in their headline makes people think and wonder how the post can answer that question, some of these headlines can be ineffective.

In conclusion, your headline is an incredibly important part of your inbound marketing strategy. It’s what gets people to your website, reading your content, clicking around to learn more about your business, and ultimately becoming a customer.

GDPR AND ITS IMPLICATION FOR BRANDS

Seen a lot of applications or web services telling you that they have recently reviewed their Terms of services lately and wondering what it is about? This article is here to answer and explain all about What GDPR is, who it applies to, and its implications for business and its end users.

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What is GDPR?

The European Union (EU) General Data Protection Regulation (GDPR) (EU) 2016/679) is a law that focuses clinically on regulating and addressing the collection, usage, storage, processing and transfer of the personal data of European Union citizens. It replaces the EU Data Protection Directive (95/46/EC) of the year 1995.

Basically, GDPR tries to give Europeans back control of their data and also assert digital sovereignty.

 

Who does it apply to?

This regulation applies to all European Union member states and any Body or entity that deals with the transfers of personal data outside of the European Union. That is to say, if the nature of your company’s business is for the collection of personal data from European Union citizens, GDPR applies to you.

What are the business implications of GDPR

Truth is, this new data protection regulation puts the consumer in the pilot’s seat, and the onus of complying with this regulation falls upon the businesses and organizations.

There are grave penalties for companies and organizations who decide to be non-complaint with GDPR, with fines of 4% of annual global revenue or 20 million Euros (whichever is greater) from the business or organization.

Majority view the GDPR as just a tech problem, this assumption is flawed; as GDPR has a broader all-encompassing implications for the whole company, business or organization, which includes the way companies handle marketing and sales activities.

What is the impact of GDPR on customers?

The most evident and immediate impact is coming in the Terms of Service and other caveats/ warnings for companies. The GDPR’s idea of consent requires a lot more than previous regulations, which means companies will be asking permission to collect your data a lot more often as opposed to obtaining it arbitrarily without consent. In concrete terms, that means a lot more “click to proceed” boxes, although the transparency requirements mean the text inside may be a little clearer than the tiny-worded lump of texts you’re used to.

Companies will also be introducing the opportunity to download all the data they have extracted from you. This service would be rolled out today worldwide by all companies.

That helps in two ways: it lets you check what companies are collecting, and it could help unwind platform dominance by letting you transfer data between networks.

The conditions for obtaining consent are now stricter and more rigid under GDPR, as the individual must also have the right to withdraw the consent given at any time

All of this means that companies would have to prove that the individual agreed to a certain action, to receive a newsletter for instance. It is not allowed to assume or add a disclaimer, and providing an opt-out option is not enough.

What are your thoughts on this? Is the involvement of GDPR a great and welcome initiative?

Would this bring a downturn for Marketers?