5 MUST DO FOR SME BUSINESS OWNERS GOING ONLINE

Congratulations on deciding to take your business online! Even though it’s is not as rosy or simple as people make it seem, it does come with its rewards.

Much has been said about launching your business online. To some, it may sound too complicated or risky. However, there are many good reasons to begin running your business online.

When it comes to building business profiles, we at Interactive CT recommend these 5 steps to SMEs as they start their journey online.

  1. Outline your marketing goals.
  2. Get to know your audience.
  3. Create a social media calendar.
  4. Be responsive.
  5. Monitor and evaluate to record progress.

 

We listed the above to save you time. Read ahead for more details on understanding these steps.

  1. Outline your marketing goals: This sounds self-explanatory. The essence of outlining your marketing goals is to ensure that you define what you are looking for to achieve your business while going online.

Your marketing goals could be to increase sales, increase your number of social followings, or to drive awareness and further increase brand visibility. Whatever the marketing goals are, they should be outlined clearly.

 

  1. Get to know your Audience: It would be waste of time to market cold water in Russia, or sell ice in Antarctica (unless you are Jay-Z, the hustler).

It is important to carry out personal research on your audience: what they are interested in; how they spend etc. One way to learn about your audience is by carving out a demographic segmentation, filtering your audience based on sex, location, religion, tribe, interest, age etc.

 

  1. Create a social media calendar: This isn’t your regular type of calendar. This is a social media weekly or bi-monthly calendar that guides you on what to post, when to post and how to post. The essence of this is to ensure that you are consistent with your post, as consistency in posting drives more engagement. You don’t want to be that person who posts today and forgets to come online to post till a month after. The social calendar is a timeline that serves as a form of self-checks and balances. Depending on what you sell, you could decide to celebrate a female customer every Wednesday. Also, you can decide to choose Mondays for sharing motivational posts with your online community.

 

  1. Be Responsive: This is one mistake many SMEs make. They get too busy trying to post and forget to respond to comments or Direct Messages (DM). Oft times, these comments or DMs are business prospects and enquiries from customers or potential customers. Unavailability makes the customer feel neglected and portrays a bad image of the company. The internet allows you to answer questions, give sales webinars, and solve customer problems—all without taking any of your time.

 

  1. Monitor and evaluate: The purpose of this is to allow you able to properly take notes and also record progress or ensure where to buckle better. When you monitor the progress of your page, it allows you to know if you are to focus more on your tactic or adopt a better strategy.

 

Best of luck in your launch online. Feel free to send us a message if you need help.

 

Written and composed by Interactive Communications Teams © 2018

6 Key Factors that Influence Website Ranking

Achieving high ranking for your business website on the Google Search Engine’s result page can be the missing link to your business success. According to WordStream report in 2016, about 72% of consumers who did an online local search visited a store within five miles.

To benefit from the opportunities of Search Engine Marketing, businesses must work towards optimizing their search engine presence. They must consider certain factors which determine how web pages and contents are ranked. Some of these factors can be complex and dynamic. Consequently, search engine optimization is better left to professionals who devote their lives tracking and learning about the patterns and changes. However, there are basic practices that have remained through the years.

As one of the best SEO companies in Nigeria, our aim is to show you the most important factors you should pay attention to if you want to improve your website’s ranking.

Google Analytics & Webmaster Tools

Ensure Google Analytics and Search Console is setup as soon as your website goes live and ready for the users to visit. These two tools are offered by Google to help you sort out issues related to your website, monitor traffic and see keyword rankings among so many other things. Fortunately, these two tools are free. The biggest advantage of installing these tools right from the start is you get all the information you need from the onset.

Search Engines Crawling, Indexing & Ranking

Your website may not get indexed by search engines in its early days.  In that case, you might need to manually get your website indexed. The reason is to make sure that all important search engines know about your website’s existence. Google, Yahoo, and Bing are few of the search engines out there. There are hundreds of search engines you can submit your website too. The more the number of submissions, the greater your traffic would be. Therefore, do not consider any search unimportant. However, make sure you do not submit your website to spamming websites.

Valuable Keywords:

keyword is fundamental to SEO. Keywords are the phrases people use when searching for information relating to your business, products, and services online. Keyword research is one of the most important, valuable, and high return activities in the search marketing field. Don’t make the mistake of thinking that the way you would describe your business is the same way your customers search for you online. For example, someone trying to buy a shirt online might start their search using the phrase “clothing stores”. Therefore, when you’re trying to get the keyword phrase to use on your website, it is important that you seek to understand how users find your website.

Original and Unique Content:

Content is still King. Search engines exist for the major purpose of bringing relevant information to the people who need them. If you have a website that lacks good content then you have little or no chance of getting visibility on search engines. Your content can be in different forms e.g. video, image, audio, and text. Getting good content is easy. You need to make sure that whatever information exists on your website is relevant to your niche and what your customers might find useful. With Google’s various updates the focus is on quality and unique contents as the only way to get more visibility on the web.

Quality Links:

Links are still valuable to websites ranking. Links are like references to your website. Google’s algorithm was built around links. The more links you have, the higher you see your website gets displayed on Google search results.

While getting more links is crucial, the types of links you get are important. You want to get links that are relevant to your niche and from authority websites. Getting links from authority websites will shoot your ranking to the top very fast.

Website Usability:

The experience of your users when they use your website is of importance to Google. Website usability refers to the ease with which people can use a website in order to achieve their goal. The idea of a website is for people who are interested in what you have to offer or say; not machines. Google measures such things like your bounce rate, the number of broken links on your website, your website page speed and mobile compatibility. All these combined together will determine how easy it is for your users to make use of your website.

Conclusion:

Achieving good ranking is a slow but easy method if done properly. The benefits to your business are invaluable.  There is no one-size-fits-all approach. It involves intelligent mix of strategies and tactics in an ever changing field.

Our SEO experts are here to help you get your website to the first-page. Get in touch with us today.