We’ve been at this for a while

Wema Bank

How we revived the online presence of an age-long brand

The Problem
Wema was perceived to be archaic, irrelevant and incapable of connecting with an evolving youth market.
Our Approach

We created a connection by playing in the space the youth are strongly a part of: Internet.

The Solution
Sharp Sule: A game that kept users constantly interacting with the brand, first in a bid to win gifts, thereafter, just to engage with the ingenuity of the product.
Results
  • Larger share of voice and tilt in perception of the brand
  • Increased engagement and fan base on social platforms.
  • The bank trended online that period

Maybelline New York

How we enabled the local adoption of an international brand

The Problem
The foreign makeup brand needed to be made relevant in the Nigerian Market.
Our Approach

We created localized content while still retaining the brand essence.

The Solution
The Beauty Revolution: A movement where Maybelline is presented as a brand from New York changing how Make-up is consumed in Nigeria
Results
  • Massive awareness of the brand and its product range
  • High demand for the brands products
  • Strong customer loyalty and word-of-mouth
  • Highly positive perception